With marketing automation processes, marketers are now able to consolidate and integrate the segmentation, lead generation, lead nurturing, lead scoring, cross-selling, up-selling and marketing measurement.
These are still doable when we talk about very small databases, but starting with medium enterprises, these will distract the company from its core operations. With bigger volumes, marketing automation software are mandatory to keep focus on what is important and properly deliver the marketing strategies.
More channels and more targeted strategies can overwhelm in-house marketers and we can easily solve this problem for you by implementing a marketing automation software in your company.
The main characteristics of marketing automation are defined by centralized data, an engagement marketing engine and analytics engines.
Through these 3 features, you will automate and manage with extreme ease the following activities:
- Email Marketing
- Landing Pages
- Complex campaigns
- Lead Management
- CRM Integrations
- Social Media Marketing
- Marketing Analytics
First noticeable improvements in your company after implementing marketing automation are more quality channels, more productive sales reps and higher ROI for your actions.
You are investing in
- Software selection;
- Software implementation;
- Integration with third parties;
- Coaching and training;
- Measurement of results;
- Optimize setup;
- Automate usage of software;
- Automate existing marketing campaigns;